Media Category: Weekly Notes

Paint can with brush

The Paint Can Lesson

One day, the owner of a company decides to improve the appearance of his company’s warehouse, so he hires a painter...

Ben Franklin with Covid Mask

The Facebook Dilemma – Advertisers, We Have A Problem!

Pulling ad dollars from Facebook is admirable and understandable. However, until the users flee, the latter will not have much of a long term impact.

Elephant in the Room

Facebook and Google Determine Your Customer Acquisition Cost – Not You

You have lost control of how you allocate the components of your customer acquisition cost.

Purple Cow

A Purple Cow and a Sack of Cash

If you arm your CMO or agency with the right budget and a purple cow (hat tip to Seth Godin), it is on the agency to deliver the results.