Bridging The Gap Between Finance and Marketing
About
With over 26 years of experience in entrepreneurship, business finance, and digital marketing, I’m Len Ward, the founder of Ward Consulting. I specialize in marketing ROI, customer acquisition costs, and marketing investment allocations. My approach prioritizes innovation over optimization, empowering clients to make informed marketing investment decisions. Let me help you make sense of your marketing numbers, so you can uncover hidden opportunities and unleash the full potential of your marketing budget.
The Experience That Is Relevant To Your Project
Commexis
Founder/Director Of Digital Strategy
2009 – 2023
Haddonfield, NJ
- Over 500 campaigns and projects completed
- Managed a team of 25. Focused on Mid-Atlantic Accounts in the legal, medical, educational, pharmaceutical, auto and B2B services industries
- Expert level with digital marketing, analytics, paid and organic media placement
- Lead Digital Strategist on joint agency accounts
- Created and implemented a financial SaaS platform for both B2B and B2C companies
Credit Suisse
Vice President Institutional Middle Market Equities
1998 – 2004
Philadelphia/New York
- Distribution, Marketing and Analysis of Institutional Equity Research.
- Marketing Equity Offerings (IPO’s & Secondaries) to Portfolio Managers and Analysts of Mutual Funds, Pension Houses & Investment Banks.
- IPO and Secondary Roadshow Coordinator
- Institutional Sales Desk Trading For Middle Market Clients.
- Completion of Credit Suisse Equity Training Program – 11 Madison Ave New York, New York
Morgan Stanley
Retail Equities
1996– 1998
Philadelphia/New York
- Distribution and Marketing of Equity Research.
- Marketing Equity Offerings (IPO’s & Secondaries) to high net worth clients.
- Completion of Morgan Stanley Equity Training Program – 1 World Trade Center New York, New York