If your campaign is failing or succeding, these are the reasons why.
The Rules of Modern Marketing
- There has to be a clear goal before you start your marketing campaign.
- You cannot out-optimize a bad spend.
- You cannot out-optimize a bad spend – this is repeated for a reason.
- Conversions happen in an ecosystem – The Buyer’s Journey
- The CAC (Customer Acquisition Cost) is the most important formula in sales and marketing, you need to know it BEFORE you invest in marketing.
- The major marketing platforms (Google, Facebook) run the game and control CAC investments
- Your CAC starts with the current digital bidding environment based on your funnel needs
- Operating expenses cannot control the sales and marketing budget
- You cannot have an ROI without knowing your CAC
- 3:1 LTVR (Customer Lifetime Value Ratio) or better is the baseline ROI target
- You need to have a value proposition or purple cow (Seth Godin)